The urban market will tap the potential of high-end products, and the demand of rural market will be large.
The kitchen electricity industry is a traditional industry with fierce competition and a large number of urban markets, which has been quite popular. In addition, with the introduction of the national regulation and control policy for real estate, the demand for purchasing a complete set of household appliances has been reduced, resulting in a slowdown in the growth rate of the kitchen electricity market. However, with the continuous improvement of people's living standards, new kitchen appliances are gradually accepted by people. In addition, the large-scale popularization of gas cookers, range hoods, microwave ovens and other products in the 1990s have been frequently updated after several years of use. We believe that cities in the future will be the main growth force of the market, and will be in the new kitchen electric products with high technology content, energy conservation and environmental protection Quality.
In recent years, with the introduction of national policies such as home appliances going to the countryside and energy-saving subsidies, the market demand of rural household appliances shows a trend of large-scale growth, especially kitchen electrical products, which are still in the initial stage of development, such as microwave oven, electric oven, range hood and other products have just begun to popularize in rural areas, and there is a great room for growth in the future. Just because the rural market needs to be developed, it is more necessary for kitchen electric manufacturers to seize the opportunity of market segmentation and introduce products with simple operation and high cost performance, which are suitable for rural areas, so as to promote rural users' cognition of modern kitchen appliances and further expand the market.
The potential of the whole kitchen appliances is huge, and the new products will grow steadily
Nowadays, consumers' demand for the whole kitchen is increasing. Through the continuous promotion of the concept of the whole kitchen by home decoration enterprises and kitchen electric enterprises, enterprises can realize the "one-stop sales" of their own products, with more prominent economic benefits. At the same time, consumers can experience the convenience brought by intelligent kitchen appliances. The integration of this concept and home decoration will directly drive kitchen electricity Product market explosion. Therefore, the whole kitchen industry will become another hot spot in the next stage of China's kitchen electricity industry.
On the other hand, the new kitchen appliances represented by dishwasher, water purification equipment and soymilk / Juicer have not only made achievements in the high-end consumer market, but the overall ownership rate is still very low. In the future, point out manufacturers should seize the opportunity of upgrading kitchen appliances and accelerate the promotion of new product concepts, especially the collocation with the overall kitchen, which may greatly accelerate the new development The popularity of kitchen electric products. In the future, with the word-of-mouth effect of consumers and the continuous promotion of manufacturers, all kinds of new kitchen appliances will continue to enter consumers' families.
The pattern of kitchen electrical appliance brand has been initially determined, and the survival pressure of second-line brand appears
In the traditional kitchen electric enterprises mainly engaged in gas stoves and range hoods, they have initially divided into first and second-line brands. The first-line camp includes six brands: Fangtai, vantage, Wanjiale, Wanhe, boss and SHUAIKANG. For many years, Fangtai has been deeply engaged in technical research and development in professional fields, and actively operates in the market, leading other brands in market share and product reputation, but excellent The momentum is not obvious. Brands such as Siemens, Sanyo, Sakura and Deyi still have a certain gap with the top six brands. It is difficult to surpass them in a short time. They are in the second camp, mainly because the product line is not rich enough or the key technology is slightly inferior to the first-line brands.
Kitchen appliances enter energy saving Era
The concept of low-carbon and energy-saving is deeply rooted in the hearts of the people. Nowadays, kitchen electricity is no longer simply a necessity of life, but also shoulders the burden of environmental protection.
"Today, most consumers will pay attention to the energy efficiency labels on kitchen appliances when they purchase products," said industry insight analyst. And shopping malls
Low flame stove
Low flame stove
"The introduction of energy-saving subsidies has further increased the sales of gas-fired water heaters," said a shopping guide for water heaters From this point, we can see that the energy-saving subsidy policy is not only for white mainstream electrical appliances, but also for kitchen appliances, which also guides the pulse of your product development and the development of energy-saving and low-carbon concept!
Home appliance experts introduced that the key to energy-saving technology of gas water heater is to improve the combustion rate and directly achieve energy-saving effect. The range hood, rice cooker and microwave oven are almost daily electrical appliances, so its power consumption can not be underestimated, when purchasing, we should try to choose energy-saving products with high energy efficiency. The energy-saving pace of kitchen electrical appliances goes so fast, thanks to the guidance of national policies, as well as with the improvement of living standards, people's acceptance of environmental protection!
Nowadays, the main products of the major mainstream water heater enterprises have energy efficiency grade 2 or above. Haier, Midea, Wanhe, Yinghua, SHUAIKANG and other water heater enterprises have clearly stated that "they will mainly produce energy-saving water heaters."
The kitchen electric products represented by gas cookers and range hoods are also unwilling to lag behind in the improvement of energy efficiency. Enterprises have been based on energy conservation and environmental protection, increased technical research and development efforts, and launched "low-carbon" products.